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Byron Wien and Joe Ziddle: The Ten Surprises of 2021
The preparation of the Ten Surprises, now in its 36th edition, is a long process. It begins in the summer when the four (now five) Benchmark Lunches give us a sense of where the consensus is. That is followed in the fall by a series of focus groups and sifting through hundreds of research reports and newspaper and magazine articles to try
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Posted: January 8, 2021 Friday 12:00 PM